Other products include cookie cakes, brownies, milk, ice cream, and ice cream sandwiches. Insomnia Cookies sells 17 types of classic cookies, including vegan options, and a variety of deluxe cookies. In June 2021, the company opened its 200th store in Exton, Pennsylvania. In April 2021, the company opened its first store with an experimental CookieLab section, a "cookie speakeasy" that offers customizable cookies and a bar with milk and milkshake options.
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A subscription costs $9.99 per month and provides members with a free classic cookie every day, free local delivery from Insomnia Cookies locations, and other perks.
The company launched the "CookieMagic" membership service in March 2021. In 2018 Krispy Kreme, financed by JAB Holding Company, acquired Insomnia Cookies the company continues to operate independently. The company has expanded throughout the continental U.S., opening its 100th store in 2016.
Monday-Friday, and from noon until 3:00 a.m. Insomnia Cookies bakeries are typically located near college and university campuses to target students who wish to order cookies past the closing time of traditional bakeries. Insomnia Cookies is based in New York City and Philadelphia. The first retail store opened in 2003 in Syracuse, New York. From there the concept of cookie delivery grew. Berkowitz began baking and delivering cookies from a dorm room to students on campus late at night. The company was co-founded by Jared Barnett and Seth Berkowitz in 2003 while attending the University of Pennsylvania in Philadelphia. Many stores are located in close proximity to university campuses and cater to students who want to order cookies late at night. The company has more than 240 stores, located throughout the continental U.S. Based in New York and Philadelphia, it was started in 2003 by Jared Barnett and Seth Berkowitz, both students at the University of Pennsylvania. Insomnia Cookies is a chain of bakeries in the United States that specializes in delivering warm cookies, baked goods, and ice cream.
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